Meetings Pro Tip: Now’s the Time to Emphasize Networking at In-person Events
The natural desire to interact may drive people to come back to in-person events
After two years of virtual and hybrid meetings, signs are showing that in-person events could make a big comeback in 2022, thanks in part to a decline in COVID-19 cases, improved protocols, and a recharged economy.
But a big factor might actually be the networking element—something that Inc. contributor Ken Sterling, executive vice president at the speakers bureau BigSpeak, pointed to in a recent piece, in which he made the bold claim that "2022 will be the busiest year in event history."
And for associations looking to put on events, there might be a good reason to emphasize networking in the coming months.
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