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Boost Your Social Media Marketing Reach With the Help of Your Members

Mobilize your members to post and share on social media

Although it is crucial to keep programs, products, and services front and center for members and stakeholders, many association marketing budgets have been reduced since the start of the pandemic.

One way associations can increase their marketing reach is to have members share key content via social media, suggested experts who spoke at the recent webinar, “Five Ways to Turn Your Members into an Army of Marketers Utilizing Social Media.”

James Marquis, chief information officer of 501Works, noted that social media sharing by members on sites like LinkedIn gets more traction for organization pages. Adrian Dayton, CEO and founder of Clearview Social, said this form of social media marketing is low-cost—the cost being the small amount of time staff spends nudging and training members—and gets good returns.

Please select this link to read the complete article from Associations Now.

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