03/11/2022

Three Tips for Creating Appealing Professional Development Courses

Professional development courses don’t organize themselves

Professional development courses aid new workers in attaining core skills and help current professionals refresh their own proficiencies. This means that well-run professional development classes have a wide, dedicated audience that is likely to grow over time.

But professional development courses won’t organize themselves. Along with a strong curriculum and knowledgeable instructors, these courses require often administrative work to function effectively. To make the most of your professional development offerings and take a user-focused approach, focus on these core organizational items: determine what type of learning experience is in-demand, provide a streamlined registration process, and employ loyalty-based marketing strategies.

Determine What Type of Learning Experience Is In-demand

A professional development course should respond to a need for your target audience. Conduct market research to learn what professional development skills are in demand that your organization can provide. Then, design your curriculum and set up your courses with the right learning management software.

Please select this link to read the complete article from ASAE's Center for Association Leadership.