Professional Membership Tip: Two Questions to Ask New Members
March 17, 2022
Want to get excellent renewal and retention rates with new member onboarding emails? According to the New Member Engagement Survey by Kaiser Insights, LLC, and Dynamic Benchmarking, associations that include new member-specific emails in onboarding programs had higher retention rates.
And the associations that had the best renewal rates used an email plan that roughly follows this 3-3-6 schedule: three emails the first week, once weekly for the next three weeks and then monthly for six more months.
“We finally have an evidence-based model for bringing people on board,” said Elizabeth Engel, CAE, chief strategist at Spark Consulting. She recommends asking two specific questions in the latter part of the schedule.
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