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03/21/2022

How to Build an Advisory Board That Succeeds

They are a continuous learning process that requires re-examination

For decades, I’ve advised CEOs about advisory boards, from whether to create one to why they ultimately work.

Truth be told, most don’t, not because they can’t be valuable, but because most CEOs fail to proactively identify, pursue and realize their value.

Here’s what’s crystal-clear: The value of an advisory board comes down to the thought and effort you put into it. And here’s the key lesson: If you want to raise the odds of realizing that value, you’d be wise to ask these three pivotal questions.

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