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Meetings Pro Tip: Think About Your Event App Comeback Strategy

March 22, 2022

Your organization invested a lot of money into your event app—and it would sure be great to find ways to make the most of that investment.

It might feel like it’s been a while since you've put energy into this fundamental tool, particularly if you haven't yet found a way to extend the value of your event app into year-round interactions.

But it turns out that the pandemic, even as it took away a context for some organizations to utilize event apps, might actually be the secret to get attendees to embrace them again—while also solving a key challenge of the hybrid event revival.

Please select this link to read the complete article from Associations Now.

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