Complete Story


Three Best Practices for Sustaining Interest in Advocacy Efforts

Consider these best practices

As a leader at your association, you know that change happens fast and creating a sustainable organization that can keep up with those changes doesn’t just happen overnight. This is especially true for associations interested in launching advocacy initiatives.

Advocacy initiatives are typically marathons, not sprints. A successful, sustainable advocacy program requires seeing multiple individual campaigns through to their end—some of which might happen simultaneously with others. To keep your campaign going strong, you’ll need careful time and resource management, as well as a strong understanding of what makes an advocacy campaign successful.

To help your association launch an advocacy initiative that’s built to last and keeps member interest, consider these three best practices. These tips are designed for organizations interested in using a mix of traditional and digital advocacy strategies to reach the widest audience possible.

Please select this link to read the complete article from ASAE's Center for Association Leadership.

Printer-Friendly Version