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How to Figure Out What Members Want When It Comes to Hybrid Events

Ask the right questions before the event

What if your association decides to invest in hosting a hybrid event after members were asking for it, but then you don't get the registration numbers you were expecting for the virtual portion?

That's a reality for many association pros, according to a recent discussion in ASAE's Collaborate community. To find out what your members truly want when it comes to hybrid events, Kara Dao, senior director of client engagement and operations at JDC Events, said it's all about what questions you ask and how you ask them.

“We have to survey, and we have to ask them the right questions,” Dao said. “We cannot ask the question: Do you want to have a hybrid event?”

Please select this link to read the complete article from Associations Now.

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