Success-driven Strategies to Expand Membership Globally
Taking these steps will ensure any adaptation will be successful
Membership dues that’s designed for a domestic market does not always translate well into the global marketplace. Potential members from other countries may question the value of the services, find the rates too high and consider the membership categories unsuited to their local circumstances.
One solution is to adapt dues and services, which is often required to attract foreign members. However, when making changes, it’s important to consider why member dues and services may not be a match for other markets and to address the return on investment and scalability.
Taking these steps will ensure any adaptation will be successful, sustainable and offer the rewards that come with expanding membership globally.
Please select this link to read the complete article from ASAE's Center for Association Leadership.