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A Fresh Take on Legacy

How the IFPA integrated the past into its merger

The International Fresh Produce Association (IFPA) is a new organization, only officially launching at the beginning of 2022.

But its roots go a lot deeper than that.

The association is the result of the combination of two produce industry organizations with significant legacies—the Produce Marketing Association (PMA, founded in 1949) and the United Fresh Produce Association (UFPA, founded in 1904). When discussions began to bring these groups together, the goal was to create a unified organization that drew from various parts of the produce industry, said IFPA CEO Cathy Burns.

Please select this link to read the complete article from Associations Now.

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