Amazon Ramps Up Shipping Rivalry by Expanding Prime to Other Parties
It isn't relying on just UPS, USPS and FedEx anymore
Amazon will let other online merchants piggyback on its Prime service to deliver goods quickly to their customers.
The company on Thursday launched a new service, Buy with Prime, that lets third-party merchants use Amazon's vast shipping and logistics network to fulfill orders on their own sites, while also appealing to Amazon's 200 million-plus Prime customers.
These web sites will be able to put the Prime badge on their websites next to items that are eligible for free two-day or next-day delivery. Prime members will use the payment and shipping information stored on their Amazon accounts to place an order.
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