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Use Guided Conversations to Engage Virtual Attendees

Staff-guided virtual chats receive high marks from attendees

Even though many associations have spent a good part of the last two years hosting virtual events, attendee engagement remains a hot topic. Amid Zoom fatigue and in-person distractions, keeping virtual attendees engaged is something with which many events struggle.

In a recent post on Collaborate [ASAE member login required], Jack Coursen, senior director of professional development at the American Speech-Language-Hearing Association (ASHA), noted that they’d found success with having staff-guided conversations.

Here Coursen shares more about how these conversations work and takeaways other associations might appreciate.

Please select this link to read the complete article from Associations Now.

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