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A Successful C-Suite Shift Needs a Good Communications Plan

Some advice on how to develop and implement one

In 2019, we had firsthand experience planning and developing a communications approach for handling Christine's leadership transition from CEO and executive director at the American Geophysical Union (AGU). Based on our experience successfully organizing this planned CEO transition, we have some tips for other associations.

The departure of a key leader through a planned transition, a sudden event, or a board of directors’ decision to make a change is a significant transitional event in the life of any organization. While the steps for phasing out one leader to selecting and onboarding a new one have many moving parts, too often proper communication planning is an afterthought, which can lead to confusion, uncertainty and less efficient change management.

Here are some real-life scenarios to demonstrate why communications planning is integral to effective transitions.

Please select this link to read the complete article from ASAE's Center for Association Leadership.

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