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The Age of Always-on Engagement:

How we got here and what leaders must do moving forward

Once the crowned jewel of member engagement, the in-person event lost some of its luster over the past few years as lockdowns shuttered conference doors.

Association leaders participating in a 2021 ASAE Research Foundation survey ranked "managing the impact of COVID on non-dues-driven revenue streams" as the top challenge faced during the global crisis. But respondents also identified associated opportunities, such as the potential to "engage with members in new/creative ways."

Considering the recent shift in consumer behavior and expectations, this strategy seems promising. COVID-19 opened consumers’ eyes to the convenience of services like contactless delivery, curbside pickup, and online customer assistance.

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