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How to Convert an Attendee to a Member

Here are three ideas for conversion

It’s great to get a prospect to register to attend one of your association’s conferences. But what can you do to convert them from an attendee to a full-fledged member? Here are three ideas that may help them take that next step.

Host conference programming just for them. Your attendee database should make it easy to identify attendees who are not yet members. Send this group an email and invite them to conference sessions and other activities that will help them get a better sense of what being a member is like and the benefits that come with it.

For instance, offer some Association 101 sessions that give them the basics of your organization. You can also host a networking event where nonmember attendees can mingle with industry leaders and association staff. And much like you would do with a conference buddy program, pair up these attendee prospects with long-time members who can show them the ropes and help you with your membership marketing efforts at the same time.

Please select this link to read the complete article from Associations Now.

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