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Three Ways Associations Can Prioritize Credentials and Certificates

Ensure credentials meet learner, employer and employee needs

With the job changes spurred by the [COVID-19] pandemic and people rethinking their work, interest in alternative credentials and certifications (e.g., micro-credentialing, industry or professional certification, digital badging) has exploded. Two new reports from the Society for Human Resource Management (SHRM) offer a wealth of tidbits to associations offering such programs.

The Rise of Alternative Credentials in Hiring” and “Making Alternative Credentials Work: A New Strategy for HR Professionals” show where credentials and certifications are excelling and how credential creators, like associations, can show the value of certifications.

Here is a look at three takeaways from the reports to consider.

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