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Should Your Association Care About the Metaverse?

It’s the event space on everyone’s lips these days

From virtual rap concerts happening in Fortnite to attempts to re-create an office in a digital environment, the metaverse is having a moment right now. And it’s probably tempting to want to experiment with this new medium, especially as it seems to play into one of the biggest strengths of associations: events.

But is the metaverse something your association really needs to care about?

It’s a logical enough question. After all, the metaverse seems to be cropping up everywhere you look. For one thing, Facebook famously changed its corporate name to Meta last year. And in seeking to bring people together, associations are constantly looking to elevate the virtual event experience, which has its limitations.

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