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Return on Community: How Engagement and MX Spur Revenue Growth

How innovation, value and advanced analytics drive action

The corporate world is experiencing an epiphany of sorts when it comes to the value of community.

In 2020, 15 percent of professionals said their organization had a dedicated community department, according to Community Leaders magazine. By 2021, that figure jumped to 22 percent, with 35 percent of respondents reporting that their organization had at least one full-time position dedicated to community operations.

A recent TechCrunch headline—“Chief Community Officer is the New CMO”—sums up the trend nicely. But the value of community comes as no surprise to association executives, who have always brought people together to advance business goals, connect buyers and sellers, and pursue education in niche areas.

Please select this link to read the complete article from Associations Now.

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