Four Reasons for Record Membership Growth
Adversity sometimes can lead to opportunity
The International Coaching Federation (ICF) achieved record-breaking membership growth and retention in a tough year. In 2021, ICF increased new members by 20 percent, overall members by 22 percent, and hit a record 81 percent retention rate. As of December, the group has 50,000 members in more than 140 countries.
Several factors played a part—including reasons that might be related to the Great Resignation. In November, more than 4.5 million Americans voluntarily left their jobs, according to recent data from the U.S. Bureau of Data Statistics.
But people aren’t necessarily leaving the workforce, they’re just changing what they’re doing, Sheri Jacobs, FASAE, CAE, president and CEO of Avenue M Group, recently told me. She predicted that “entrepreneurship is going to grow, giving associations a huge opportunity.” That shift in career mindset could have led the way for ICF’s growth, in addition to other factors. Here are some examples.
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