Expand Your Online Presence Affordably and Effectively
Some practical tips for digital marketing campaigns
As the leading global financial services association for international transaction banking, BAFT (Bankers Association for Finance and Trade), a subsidiary of the American Bankers Association (ABA), must fulfill the unmet needs of its unique stakeholders.
To do so, the association provides a forum for analysis, advocacy, and discussion among global financial institutions, industry suppliers, and regulatory agencies on a range of transaction banking topics.
Three years ago, when Gregory Hawken Kramer joined the team as senior director of data, digital strategy, and governance, BAFT was managing this heavy lift with little online presence other than a website. He knew right away that he had a big opportunity to increase omnichannel engagement.
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