Telemedicine Group Strikes Balance With Hybrid Event
The key to doing virtual right is understanding its strengths
The American Telemedicine Association is all about helping those in the medical field maximize use of telehealth when it makes sense. So, it’s no coincidence that ATA took the same approach when it came to hosting the group's first hybrid annual conference since the pandemic began.
"As we planned it, we said, 'What parts of virtual can be complementary without taking away from the importance of that in-person aspect of shaking a hand, networking, hearing content, and having interaction?'" said Paul Samargedlis, ATA's senior vice president, business development and strategy.
For ATA, the virtual component was there to help people who wanted the learning but couldn’t come in person. Samargedlis isn’t a big believer in the idea of virtual offerings cannibalizing in-person attendance. Rather, he thinks people are looking at your content and choose the method of attendance that best fits their personal needs. Rather than cannibalizing in-person attendance, he thinks virtual can entice people to attend.
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