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Making Member Experience a Movement

Infuse the 'MX mindset' into your association’s DNA

As an association leader, you likely understand how member experience (MX) impacts everything that keeps you up at night, from member acquisition, retention, and engagement to effective partnerships and revenue growth.

You know that members’ thoughts, emotions, and perceptions of their interactions with your association will ultimately define its success. But how can you create lasting change—an MX movement—that radiates from your leadership team to staff members, energizing your overall culture?

The answer lies in continually assessing where you stand on the MX continuum, pursuing innovative digital strategies, and weaving an MX mindset into your association’s DNA from the top down.

Please select this link to read the complete article from Associations Now.

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