Four Burnout-proof Ideas for Keeping Your Audience Engaged
Try these tactics
It is understandable if the past two years have tapped out your association’s audience engagement strategies.
After all, when your members have only been able to experience your organization digitally over the past couple of years, it’s inevitable that engagement might sag. There’s a famous theory in marketing called the “goldfish attention span,” which says that people have the attention span of a goldfish—mere seconds—when engaging with content.
Many have discounted it as a myth. In truth, as anyone who has binged a season of Ozark or Severance can tell you, our attention spans can handle much more—as long as what we’re consuming fits in with our lives and interests.
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