Intelligent, streamlined AMS platforms can enhance staff and member experiences
Association leaders need to look no further than the pandemic for a lesson in resilience. In a recent Dartmouth study, researchers concluded that a firm’s “pre-pandemic level of technology sophistication had both direct and indirect effects on sales” early in the health crisis.
In another report, researchers found that digitally mature companies were able to maintain strategic focus during the pandemic, while less digitally mature companies had to focus more on “implementing digital basics.”
As any association leader who has guided their organization through the past few years knows, the association world is no different. Investments in modern, innovative technologies, from AMS to marketing automation platforms, provide associations with the tools necessary to manage their ever-changing needs—even pandemic-level ones.
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