Professional Membership Tip: Better Buy-in to a Dues Overhaul
Gathering buy-in from key players is necessary
Changing membership dues structures is on a lot of people's minds right now. They are often archaic structures based on a lot of outdated criteria.
The National Cooperative Business Association (NCBA) was working on revamping its dues structure and had just created a membership growth taskforce when NCBA’s Vice President of Cooperative Relations Tamela Blalock, CAE, joined the group.
The previous dues chart was “kind of all over the place,” Blalock said. After a lot of hard, detailed work, NCBA rolled out the new structure.
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