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Finding the Right Digital Marketing Mix

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One of the most established marketing principles is the rule of seven, which states that prospects must interact with a brand at least seven times before performing a desired action.

But the rule takes on new meaning in the digital era, where online information overload forces brands to seek even greater visibility—think anywhere from seven to 21 touchpoints, according to Doug Hoekstra, director, digital content at Financial Executives International (FEI).

The good news? Today's digital marketing platforms make it easy for associations to employ strategies like retargeting, a powerful method of recapturing website traffic. With retargeting, association marketers can serve up digital ads even after a customer left the association's website, re-engaging them on external websites through their IP address.

Please select this link to read the complete article from Associations Now.

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