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The Case of AIPC

How to engage the younger generation

It’s safe to say the youth generation represents the future of the association community. Often, they are enthusiasts, full of out-of-the-box ideas and innovation – those that older members should sometimes listen to, but don’t.

There are lots of different ways you can engage and involve young people in organisations. These don’t have to be limited to formal, structured processes. In fact, less formal approaches are sometimes better. Creating a range of different opportunities will help build relationships with young people and make them feel they can contribute.

Whilst many associations do already offer discounted, or even free, membership to this group, that is not always enough to truly pique their interest and begin building engagement with the association. It may not seem a significant issue to most organizations considering the other generations make up most of their membership; however, appealing to the youth of today can help secure and grow the membership of tomorrow.

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