07/15/2022

The Art of the Last-second Content Strategy Pivot

Have the instincts to use it effectively

While it might seem like we’re moving past the disruption of the pandemic, we’re not out of the woods yet.

During the spring of 2020, a lot of plans fell by the wayside—and a number of force majeure clauses in contracts were leveraged—as event organizers struggled with massive cancellations. That meant quick pivots to new approaches, many of which were put into effect in a matter of weeks or days.

Hopefully, that’s all behind us, but if the past two-plus years have taught us anything, it’s that there is always a risk that something could slide off the rails. That’s where having a good pivoting strategy—and content—comes in.

Please select this link to read the complete article from Associations Now.