How to Welcome Failure at Your Association
Success and innovation don’t come without taking some risks
Associations may be hotbeds of social and cultural change, but their operations sometimes don't reflect that mover-and-shaker mentality. An organization that leans too heavily on tradition may have staid member offerings, insular boards and a staff that doesn’t feel it can innovate.
Employees can be key to organizational progress, but for that to happen, leaders need to create an environment that rewards judicious risk-taking. Which means welcoming failure.
"It's about acknowledging failure and recovering from it," said Christopher Gloede, chief consultant at Ricochet and former CMO at the American Bar Association. "Trying to downplay or ignore failures is not healthy in the long term."
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