Complete Story


It’s TikTok’s World

Instagram just lives in it

If recently you have opened Instagram, you've certainly seen Reels. The photo-sharing app has started aggressively pushing the TikTok-like videofeeds onto its users, a move that has sparked a heated response. Longtime users, and even celebrities like Kylie Jenner, have been urging Instagram to ditch the feature, which in addition to showing you more viral videos also shows you fewer updates from your friends and loved ones. Instagram CEO Adam Mosseri has defended the move, saying that Instagram is sticking with Reels and showing more videos in general, no matter how you or the Kardashians feel about that.

Show Notes

Watch Mosseri’s recent video about Reels (on Twitter, of course). Read Kate’s story about how Instagram keeps showing her sick kids.

To read more of Kate on the rise of Reels, subscribe to the Plaintext newsletter, where she’ll be filling in for Steven Levy this week.

Please select this link to read the complete article from WIRED.

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