How Associations Can Use the Metaverse in Future Events
Metaverse tech presents interesting opportunities for meeting planners
The metaverse is uncharted territory, to say the least, and it may not seem a natural fit for associations. But interactive virtual experiences have already made their way into one sphere of the association world: events.
We’ve seen virtual concerts on Fortnite and pop-up metaverse stations at conferences, presenting new possibilities for the future of events. And some make the case that nonprofits should get in on it early to help create a more inclusive, equitable cyberspace.
Before association pros can conceive of how the metaverse can come to life in their organizations, though, they need to understand a basic yet perplexing question: What exactly is it?
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