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Examine Broader Trends and Societal Changes to Enhance Education Offerings

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If you’re one of the many association professionals who create education content and want to do a better job hitting the mark or taking into account how external forces are affecting your industry and members, one way to start is by implementing some type of environmental-scanning process.

There are many products and programs out there to help you with that, including the 50 drivers of change that are part of ASAE’s ForesightWorks initiative. Here’s a look at how creating a culture of foresight in your organization can provide new insights or help relate trends to your association’s specific industry or profession.

Using the Drivers in Practice

One driver of change is “Rejection of Expertise,” which notes that “public skepticism toward credentialed experts and institutions is growing” and many in the public turn “to non-credentialed and ‘unofficial’ sources for guidance and information.”

Please select this link to read the complete article from ASAE's Center for Association Leadership.

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