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In Election Years, Association Advocacy Programs Need a Plan

This year is no different

It seems every major election has become a high-stakes showdown, and this year is no different. In Washington, control of Congress is once again up for grabs, and the outcome will affect the president’s agenda. At the state level, 46 will hold legislative elections and 36 will hold gubernatorial races, which could alter the policy landscape nationwide.

The takeaway for associations is clear: the 2022 elections are going to impact your issues. The question is what your organization plans to do about it. Smart leadership teams know that strategy and capabilities to elevate their voice are essential as voters go to the polls. Get out the vote (GOTV) and rapid response are two areas that make a meaningful difference.

The State of Government Affairs Survey asked almost 500 government affairs professionals how they will handle the election. More than 90 percent of those who work at associations say their organization will get active in the election. In addition, more than two-thirds (69 percent) plan to advocate on issues, more than half (52 percent) will conduct GOTV efforts, and almost a third (32 percent) will support individual candidates.

Please select this link to read the complete article from ASAE's Center for Association Leadership.

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