The Power of Marketing Automation
This approach helps bridge the gap between expectation and reality
Marketing in the digital age is all about expectation vs. reality. Associations expect their online marketing tactics to resonate with new and existing members, grow revenue and deliver value to stakeholders, the same way one might expect to create a fluffy, designer-worthy cake.
But in reality, without the time and resources necessary to meet those expectations, even well-intended marketers may see their efforts crumble, giving way to less-than-sweet results.
The good news is, marketing automation helps bridge the gap between expectation and reality, allowing teams of all sizes to get significantly closer to their goals than they could otherwise.
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