What they are, and how they can benefit your association
It doesn't take more than a quick Google search to see headlines buzzing about "tech ecosystems"—and for good reason.
From a biological perspective, we know ecosystems are so interconnected that even minor disruptions can trigger chain events that affect the system's overall health. Viewing technology through this lens helps associations understand the breadth of digital tools they are using and how their interactions affect the system as a whole.
“A tech ecosystem, in my context, is made up of systems that you might not be aware of that touch your association management solution or data,” said Gretchen Steenstra, director of client strategy at DelCor Technology Solutions. “Now that associations are having more distributed ecosystems made up of virtual event platforms and event registration platforms, and their websites are doing more, these connections are becoming more important.”
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