Boosting Non-dues Revenue With E-learning Subscriptions
This benefit could make your organization's income more predictable
The American Planning Association took lessons from the boom in subscription services like Netflix and Disney+ to transform its à la carte e-learning platform into a subscription model. The change not only increased revenue, but also made the income more predictable, said Elizabeth Lang, APA’s communications and marketing director, who spoke during ASAE's 2022 Marketing, Membership & Communications Conference back in May.
"We did not meet our numbers with the à la carte model," Lang said. "With our subscription service, we've exceeded our first-year budget and revenue goals, and we're only eight months after the launch."
Lang spoke alongside Michelle Markelz, managing editor and digital marketing specialist at GLC, during the “Making Non-Dues Revenue Predictable: Marketing Subscription E-learning” session.
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