Reports Reveal Giving Trends That Can Improve Remaining 2022 Fundraising Efforts
Here's a glimpse at giving trends
As we head into the last quarter of the year, many associations are starting to consider their year-end fundraising strategies, as that’s the time when most donations are given.
Two recent reports on giving offer clues as to what donors are thinking and the best ways for organizations to connect with them. The first, Giving USA 2022: The Annual Report on Philanthropy, looks at giving trends in the past year. Its data on 2021 givers can be suggestive of what might happen in the remainder of 2022.
“In 2021, Americans continued giving more generously than before the pandemic,” Laura McDonald, chair of Giving USA Foundation, said in press release. “However, the growth in giving did not keep pace with inflation, causing challenges for many nonprofits. In 2021, many donors returned to their favored causes, with many of the sectors that struggled in 2020 making a recovery in 2021.”
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