10/03/2022

How to Create a Compelling Narrative That Connects with Senior Execs

Here's what you can do

One of the leadership communications distinctions I’ve been thinking about a lot this year is the difference between communications that are episodic and those that are longitudinal. Back in January, I wrote a post about how leaders need to pull the thread through so their teams can see how their work fits into the longer arc of the work.

Lately, I’ve been advising a lot of clients on how to frame their communications for C-Suite executives who, because of the nature of their jobs, are bombarded throughout the day with bits and bytes of information, and requests for resources, decisions and approvals. It’s all really more than most human beings are equipped to process in a day or a week. If you’re a leader who regularly communicates with your organization’s senior executives, it’s vital to your success and theirs that you communicate in terms of an ongoing narrative and not just give them the random episode of the day.

A strong narrative can provide senior executives the context they need to make important decisions around strategic direction, tactical moves and the resource allocation that makes things happen. For you as the communicator, a strong narrative provides a framework for you to set a clear direction and then provide a series of methodical updates on the steps you and your team are taking to get there. The net impact of all of that is that things get done with less friction and pushback because you and your team are viewed by the senior executives as credible people with the competence to set a direction and get things done.

Please select this link to read the complete blog post from The Eblin Group.