The Creator Economy Will Resemble the Music Business
Historically, to learn, build or distribute ideas, you needed permission from institutions such as universities, banks, or the media… That time is over. The internet gave birth to a new phenomenon: The creator, an individual who scales without permission.
In this post-permission world, millions of creators are chasing the internet dream in the hope of finding virality, just like millions of diggers used to chase the American dream in the hope of finding gold. This digital gold rush follows the same pattern as its predecessors: while some creators are making large fortunes, becoming a creator is unprofitable for most. It’s visible in the math: 3 percent of YouTubers earn 90 percent of the platform’s revenue.
What does this mean for the future of the Creator Economy, creators themselves and the hundreds of companies building for them?
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