Complete Story


Understanding Performance Marketing

Its application can benefit nonprofits

Have you ever watched a huge televised event like the Super Bowl or the Oscars and wondered what it must be like to have a massive budget to devote to a single 30-second ad?

Once it airs, millions of dollars are gone in basically the blink of an eye, and although the reach and earned media are there, the return isn't actually measurable.

Associations, by and large, don't have that kind of budget to spend on a TV spot. But they do need a strong marketing strategy to drive new members to join and to attract attendees to hybrid events.

Please select this link to read the complete article from Associations Now.

Printer-Friendly Version