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Using the Metaverse for Future Association Events

Metaverse technology presents interesting opportunities for meeting planners

The metaverse is uncharted territory, to say the least, and it may not seem a natural fit for associations. But interactive virtual experiences have already made their way into one sphere of the association world: events.

We have seen virtual concerts on Fortnite and pop-up metaverse stations at conferences, presenting new possibilities for the future of events. And some make the case that nonprofits should get in on it early to help create a more inclusive, equitable cyberspace.

Before association pros can conceive of how the metaverse can come to life in their organizations, though, they need to understand a basic yet perplexing question: What exactly is it?

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