Three Steps for Building a Successful Marketing Strategy
No. 1: Know your audiences
You can tackle association marketing in a variety of ways. While there is no one-size-fits-all method, there are several strategies that most organizations can use to build a successful strategy.
Before you begin crafting your new marketing materials, however, ensure you know to whom you are marketing and what types of appeals are likely to yield the best results.
Please select this link to read the complete article from ASAE's Center for Association Leadership.