How Fetterman Beat Oz in Pennsylvania
He reminded constituents he was a true Pennsylvanian
Here is how John Fetterman won the all-important Pennsylvania Senate seat for Democrats: he knew Pennsylvania.
This is the Fetterman formula: a down-to-earth vibe, plus outreach to rural areas, plus pro-labor Democratic politics with some progressive accents (like supporting elimination of the filibuster.)
He knew that Pennsylvania voters would respond to a candidate who seemed like a Pennsylvania guy, who shopped at their grocery stores and rooted for their sports teams and shared their inside jokes and raised his family like they raised theirs. He knew that they would react badly to his opponent, Dr. Mehmet Oz, a slick TV doctor from New Jersey. And he knew how to reach these voters; by going to meet them where they lived, even when it was outside the traditional Democratic strongholds of Philadelphia and Pittsburgh, an all-county strategy that allowed him to run up the numbers in traditionally red areas and cut into Oz’s margins in Trump Country.
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