The Benefits and Challenges of a Co-CEO
Twitter is making many question if two CEOs are a bad thing
Is Elon Musk exactly the kind of CEO Twitter needs, or is he speedily running it into the ground? Parsing the various factors involved in that question—leadership style, technological savvy, matters of profitability—is too much to address in this small space. But the too much part is kind of the point. Setting aside all the armchair quarterbacking about what’s been going on with Twitter as a product and as a company in the weeks since Musk took over the company, what’s clear is that the CEO role at Twitter is an especially big job. And perhaps it shouldn’t be the job of one person.
(Note: I’m filing this on Friday morning, when the company’s stability has become increasingly tenuous. Everything above could be moot as you read this, but everything below is still relevant.)
Co-leadership is one idea that former T-Mobile executive John Legere floated last week, suggesting directly to Musk on Twitter that he be asked to help carry the leadership load at the company. Legere proposed that he be hired to “run” Twitter, freeing Musk to “support product/technology.” Musk bluntly replied, “no,” arguing that the company needed a “technologist.”
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