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How to Build Awareness of Your Mentoring Program

Here are three key steps to take

The success of your mentoring program stems from your ability to engage and excite your members about its benefits. Whether you're implementing a senior to junior, professional, reverse, or peer-to-peer mentoring format, a successful program facilitates knowledge sharing and allows members to learn from each other. It also helps to bridge the gap between different generations, giving younger professionals an opportunity to gain knowledge from senior-level professionals.

For the program to be successful, you must sell the benefits to both prospective mentors and mentees by communicating its value, which begins with attracting the right mix of participants, followed by an effective measuring and reporting strategy.

Find Program Champions

Implementing an ongoing strategy to identify internal champions who will be able to serve as mentors and dedicated supporters is a key first step in developing a successful program. Internal champions are members who can influence, encourage, and motivate others to get involved. The role of champions is vital to helping potential participants understand the program’s benefits by sharing information about their own career path and by providing guidance, motivation, emotional support and even role modeling.

Please select this link to read the complete article from ASAE's Center for Association Excellence.

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