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Giving Tuesday

Turn your one-time donors into recurring donors

Donors play a key part in the work that many nonprofits and associations do, which means that being able to fundraise effectively can help your organization better take on ambitious initiatives.

One problem, though—getting one-time donors (such as those who take part in events like Giving Tuesday) to stick around and donate again isn't easy.

Given existing data that suggests only about one-in-five donors make a second donation to the organization, what room do associations have to change that equation?

Please select this link to read the complete article from Associations Now.

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