Three Key Strategy Challenges Organizations Face
Companies are redesigning their strategies based on these challenges
The future of multinational corporations hinges on their ability to address three main forces affecting globalization today: geopolitical tensions, sustainability and digital transformation. It is no surprise that these challenges are also high on the agenda at the World Economic Forum Annual Meeting in Davos this year.
Until recently, multinationals have adapted their global strategies in response to changing consumer preferences, competitive landscapes and economic conditions. As I outline in the Fifth Edition of Global Strategic Management, all companies currently operating across different countries now need to put geopolitical issues, sustainability and digitalization at the heart of their strategies for how to compete globally.
The COVID-19 pandemic and Russia’s invasion of Ukraine have further accelerated these pressures, forcing multinationals to re-examine their global strategies.
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