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Amazon Ending AmazonSmile

It's just another cost-cutting initiative the company is implementing

Recently, Amazon announced some disappointing news: The e-commerce giant is shutting down its AmazonSmile charity that has existed since 2013 and allowed customers to select a charity to which Amazon would then donate a contribution equal to 0.5 percent of their purchase. AmazonSmile will officially close its doors on Feb. 20.

In an email to AmazonSmile users, which the company has also posted online, Amazon said the reasoning behind shutting down the charity was that it had "not grown to create the impact that [Amazon] had originally hoped," noting that with more than 1 million charities eligible for the program, the impact of the donations were relatively minor and "often spread too thin."

Some recipients, however, have taken to Twitter to argue that even relatively small donations can have a large impact on small charities.

Please select this link to read the complete article from Fast Company.

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