Member Onboarding Series, Part 1:
Think beyond the welcome packet
Forging a good relationship with new members—whether they're individuals or organizations—is an essential part of keeping members around.
Onboarding lays the groundwork for what that relationship will look like in the year—and, hopefully, years—to come, so it’s worth the work of crafting a member onboarding model that has real impact. This three-part series will highlight important considerations for your association’s onboarding process.
We’re kicking off today with something tangible: Think beyond the welcome packet.
Please select this link to read the complete article from Associations Now.