When to add a new member benefit
Associations are always looking for new ways to bring value to their membership base.
Member benefits are a core part of that value. But as association leaders assess the value and packaging of their existing member benefits, they may also be asking themselves when it’s right to add a brand-new benefit to the buffet. Existing relationships can get the wheels turning on new member benefits—but opportunity alone isn’t enough for an association to take the plunge.