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Member Offerings

When to add a new member benefit

Associations are always looking for new ways to bring value to their membership base.

Member benefits are a core part of that value. But as association leaders assess the value and packaging of their existing member benefits, they may also be asking themselves when it’s right to add a brand-new benefit to the buffet. Existing relationships can get the wheels turning on new member benefits—but opportunity alone isn’t enough for an association to take the plunge.

Please select this link to read the complete article from Associations Now.

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